A Guide to Using SEO Effectively for Your Small Business
Improve your ranking with help of these small business SEO techniques and strategies. Drive traffic and enjoy your success! A Guide to Using SEO Effectively for Your Small Business Companies providing SEO services today get really popular because of the increased online competition. Businesses are fighting for each potential customer and get as much traffic […]
SEO: What to Base Content Decisions On | Practical Ecommerce
Content is the first thing that comes to mind with search engine optimization. There is a process, however, to creating and optimizing strong content. The process involves four separate tasks: data analysis, programmatic optimization, content creation, and manual optimization. These tasks are often performed by three teams: SEO, marketing, and IT. This article covers the […]
SEO: 10 Things Every Small Business Should Do
Search engine optimization isn’t always much fun for small businesses. Aside from having to compete with your closest rivals, you’ve got those industry leaders hogging up page one of results. To make matters worse, organic results are getting pushed further down the page, leaving less space for the little guy. These are the challenges small […]
Everything You Need to Know About Hidden Text & SEO
Hidden text, with the goal of manipulating Google’s algorithm, can get you penalized. However, here are a few valid reasons to hide content. Hidden text is one of the oldest tricks in the SEO handbook. If you’re hoping hidden text will somehow boost your SEO efforts, you’ll quickly discover this outdated tactic is ineffective. Back […]
Visual Search: Looking Beyond Image SEO Marketing in 2020
The future of search is visual, whether it’s on Amazon, Pinterest, or Google. Learn what this shift means for SEO and how to adapt. I want to tell you a story about a young Google algorithm. He was born blind, in a world where a picture is worth a thousand searches. This little algorithm had […]
6 SEO Trends That Will Influence Your Content Marketing
In the world of marketing, there are plenty of trends for leaders to stay on top of. From PR trends that affect their branding on a larger scale to the content marketing and social media tools that affect their day-to-day communication, leaders have a lot on their plates. I hate to be the guy who adds to your list, […]
5 ways to balance technical & non-technical SEO
In SEO’s earlier days, technical SEO was largely about coding. For a fun throwback, check out this 2008 SEL article on search-friendly code by Jonathan Hochman, an internet marketer and computer sciences grad from Yale. Technical SEO was all about how to optimize (and often, manipulate) code, metadata and link profiles to achieve better results. And you […]
The best SEO strategy you’ve probably never heard of
Search, Engine and Optimisation are three words that probably don’t spark a whole lot of enthusiasm in many marketers, except maybe those in the IT and web design industries. It has always been challenging for any business, big or small SEO budget, to get found in Google’s organic search, but this has recently changed. Alterations […]
4 Proven Strategies to Get Rank-Boosting Links to Improve Your SEO
Not all links are created equal. Contextual link building requires the most difficult types of links to get, but they have a strong impact on search rankings. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less […]
SEO won’t die, no matter how many techies predict it
Rumors of SEO’s death are greatly exaggerated. Assessing the relevance (or very existence) of search engine optimization is a question that comes up more frequently than you’d think. Want to know why? Google “SEO is dead†and see just how many different techies have wrongly predicted the passing of the world’s greatest conversation killer. What these harbingers […]