How To Tell If Your SEO Campaign Is Working
It’s exciting to start a new search engine optimization (SEO) campaign, whether you’re handling all the little pieces yourself or you’re outsourcing the work to an agency. You’ll invest time and/or money in creating outstanding content, promoting that content, and restructuring your site so you’re more easily seen and categorized by search engines. Then, you can watch […]
Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visitsÂ
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social. After a year fraught with terms like “fake news,†and headlines centering around brand safety issues and extreme content, it appears the actions taken by social sites to curb the influx of […]