8 of the Worst SEO Mistakes Even the Experts Make
Digital marketing is like playing the drums; everyone thinks they can do it. Inevitably, the layman writes content stuffed to the brim with a target keyword and cannibalizes his/her own webpages by using the same five keywords across all of their webpages. As infallible as we sometimes think we are, even the best of our […]
The 7 Most Common Concerns of SEO Newcomers
If you’ve never done so before, embrace SEO! Try it for yourself before you write it off as a “gimmick” or a “risk.” As someone who’s been practicing SEO for the better part of a decade, I find that my typical concerns are not at all aligned with those of people learning about SEO for the […]
Take My Advice: Stop Taking So Much SEO Advice
If you want to be truly successful in SEO, you need to stop taking so much SEO advice. Here’s why. There’s no shortage of SEO advice to go around. Heck, I’ve made a career out of it. I’ve listed hundreds of strategies companies can use to improve their rankings in search engines, and have provided updates as SEO […]
Improve Your CTR & Lower Your Cost Per Click
If you really want to improve your Google AdWords’ results, perform these three maintenance tasks and watch your CTR skyrocket. There are three crucial Google AdWords checks you should do reguÂlarly that ensure your pay-per-click (PPC) campaigns remain healthy. 1. Ongoing management: checks. This part of managing accounts is relatively easy to carry out and is essential if the rest […]
11 Strategies for Optimizing Your Amazon Product Listing in 2020
You just need to keep focused and follow some consistent strategies. Amazon is the biggest online marketplace that can help many retailers sell their products online. However, ranking high on Amazon requires a better understanding of the Amazon product ranking algorithm, A9. To boost your product’s visibility on Amazon here are 11 tactics in 2020 […]
SEO Vs. PPC: Pros, Cons And A Holistic Approach To Search
Attorneys are bombarded with information about digital marketing. To break through all of the information online, lawyers know having a strong digital presence is essential if they want to remain competitive. Paid and organic search are two popular methods of online marketing with two distinctly different approaches. According to a 2016 survey, 53% of consumers use search […]
4 things to note when optimizing for local SEO in 2017 | Search Engine Watch
According to digital marketing expert Jordan Kasteler, 1 in 3 of all Google searches has local intent. This means users search for and expect local information SEO for businesses in 2017 will be revolutionary. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift […]