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Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match) | Search Engine Watch

by Guardian Owl | Sep 26, 2017 | Digital Insights in 2020

Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don’t know how to use each correctly, you could be wasting your PPC budget.Choosing the right keyword match types can help you...

Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match) | Search Engine Watch

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