3 essential techniques for SEO success
In today’s rapidly changing digital world, SEO techniques can change with the direction of the wind. Tricks that won you a front-page position two years ago may be useless now. In order to drive a digital marketing campaign to success, it is vital to understand the importance of SEO. When used properly, SEO facilitates in […]
Beyond keywords: What really matters in SEO contentÂ
Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica Foster. Here she shares eight ways to create content that satisfies people and engines. Just when we thought the saying “Content is king†was gone for good, there it goes showing its sneaky […]
Content & SEO: Why & How to Build Trust, Authority & Reputation
Trust, authority, and reputation are the foundation of successful businesses. Here’s how they intertwine to create the DNA of successful SEO and content marketing campaigns. Let’s discuss TAR. Not the negative tar in nicotine or the stuff that fills cracks on roads, but rather the positive TAR that is the foundation of successful businesses: Trust […]
Top 10 Evergreen SEO Tips
Search Engine Optimization strategy is one of the toughest to plan and manage for most marketers. With regular algorithm updates from search engines which can drastically impact your rankings, you have to continually spruce up your SEO plans. Yet, there are certain SEO pillars that have stood the test of updates and have stayed at […]
Five Ways To Write SEO Content That Converts
An SEO powerhouse may rank well in search results, but that doesn’t mean the website gets the conversions it deserves. Finding a balance between form (user design, infographics, videos) and function (Google-friendly SEO, content length, authority) is difficult for small businesses and their marketers. It’s great to have an attention-grabbing, visually appealing site, but that […]
Get the most using this SEO guide for small businesses
There is much you will need to do in order to attain satisfactory search engine results and SEO is the way to go. Whilst most of us tend to relate SEO to big businesses, this is not the case as small businesses also have a portion in the SEO marketplace. If you run a small […]
3 Keys to Writing Compelling Content for People & Search Engines
This is a sponsored post written by SEMrush. The opinions expressed in this article are the sponsor’s own. According to recent SEMrush research, finding the balance between the creative element and search optimization is the most challenging task for copywriters. Some even believe there’s a clash between SEO and human-centered content creation. It stands to reason that […]
8 of the Worst SEO Mistakes Even the Experts Make
Digital marketing is like playing the drums; everyone thinks they can do it. Inevitably, the layman writes content stuffed to the brim with a target keyword and cannibalizes his/her own webpages by using the same five keywords across all of their webpages. As infallible as we sometimes think we are, even the best of our […]
7 marketing and promotion tactics to get your content discoveredÂ
Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website. It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As […]
How to master copywriting for SEO
In 2018, you need to understand copywriting and SEO – and a whole lot more – to write content that will rank well and return a great ROI. If you have a head for marketing, UX and research, too, you’ll be in a commanding position. As our discipline evolves in response to a changing search […]