Is it time to add pay-per-click to your marketing mix?

With increasing online competition, pay-per-click (PPC) is becoming a critical way to get your content in front of your potential customers. With increasing online competition, pay-per-click (PPC) is becoming a critical way to get your content in front of your potential customers. One pay-per-click program is called Google AdWords. AdWords is an online advertising service […]

10 Things Your Competitors Can Teach You About SEO

Photo credit: Rawpixel.com/Shutterstock Original thinking in the business world can be of great help, but it doesn’t mean you shouldn’t learn from others. Remember the old saying, keep your friends close and your enemies closer? Well, this may sound sneaky, but learning how your competitors do their Search Engine Optimization (SEO) can… Original thinking in […]