5 Tips to Make PPC Ads Work for Your Business
According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific audience. Take a look at how to set up new PPC campaigns for good returns. PPC advertising has become one of the most influential online marketing […]
5 conversion boosters to optimize your PPC campaignsÂ
Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to recapture lost attention. The problem is, there’s already so much competition. How […]
3 widespread PPC myths you’re mistakenly falling for
This Thanksgiving, you’ll probably hear someone say that the chemical tryptophan that’s found in turkey makes them sleepy. Although this holiday delicacy does include an amino acid that can help you relax, it’s not the only food that contains tryptophan. Cheddar cheese has a lot more of the chemical than turkey, but you never hear […]
Improve Your CTR & Lower Your Cost Per Click
If you really want to improve your Google AdWords’ results, perform these three maintenance tasks and watch your CTR skyrocket. There are three crucial Google AdWords checks you should do reguÂlarly that ensure your pay-per-click (PPC) campaigns remain healthy. 1. Ongoing management: checks. This part of managing accounts is relatively easy to carry out and is essential if the rest […]
An integrated approach: From SEO to PPC and beyond
For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is no rest! My company was out in force at both The Turing Festival and BrightonSEO this year, both of which represent fantastic forums for knowledge-sharing and networking. Reflecting on what were hugely insightful conferences, I’d like […]
3 reasons pay-per-click matters for your business
PPC can be an incredibly cost-effective way to generate leads through search engines. The key is to look at the right metrics for the right situations and use that data to make the most meaningful changes to your campaigns. There’s one thing nearly every potential B2B buyer does before buying a product or signing a […]
8 Things Every Business Needs To Know About SEO
Having an online presence in the present digital world is very important for any business. This is because the internet is currently considered as one of the reliable sources of income for businesses, individuals and organizations across the world. SEO is actually an aspect of business that is quite popular since brands are working harder […]
What 2 Big Changes to Google AdWords Mean for PPC Marketers
Performance marketing — especially PPC — is a powerful way for marketers to demonstrate their worth. With PPC campaigns, we’ve carved out our place at the table. Now we’re producers of actual revenue, beyond more qualitative channels like PR and content. This is good news for digital advertisers. But does Google have other ideas? Let’s […]
3 Reasons Why Landing Pages Are Important for a PPC Campaign
What is a landing page? A landing page at its most basic is any web page that a person can visit or “land†on when navigating the internet. They are stand-alone pages, distinct from your main website, that are developed for the purpose of advertising, and with a goal to generate conversions and leads. Since landing pages are […]