Meta’s AI Backgrounds Tool Has Implications for Business Owners
Meta is pointing the way to the future of video calling with its new feature AI Backgrounds. This tool allows users on Messenger to generate a background for video calls. The Five Most-Key Takeaways from This Blog Post For business owners, this A.I. tool points to the future of videoconferencing with colleagues, clients, or customers. […]
YouTube’s A.I.-Generated Video Summaries Can Help Businesses
YouTube is using generative A.I. to give users the answer to a question that has long defined the user experience. That question being, “What happens in that video?” Business owners can benefit here from users having more information about the business’ video content. The Five Most-Key Takeaways from This Blog Post These video summaries have […]
A.I. in Search: Ads on AI Overviews for Mobile
Google’s grand mission to effectively implement ads on AI Overviews has been tested on the mobile experience. From what has been seen so far, the “Sponsored” content on AI Overviews will be prominent. The idea seems to be to make the ad content look almost like an extension of the AI Overviews answer, so that […]
A.I. in Social: Instagram’s Recommendations Reset Affects Business Owners
The recommendation algorithm for Instagram is one of the key drivers of connecting users to businesses. The reset option applies to Reels, Explore, and Feed. This will include a page for reviewing the Following list, deciding what accounts to quit following. The Five Most-Key Takeaways from This Blog Post The idea is to give users […]
A.I. in SEO: Google’s Real-Time Refreshes in A.I. Search
Though voice search has been around for some time now (“Hey, Siri…”) , truly conversational search is becoming the next step in the evolution. For Google, this involves creating a conversational-search experience that will refresh a page for the user in real time with each successive question. The Five Most-Key Takeaways from This Blog Post […]
Consumers Taste-Test Coca Cola’s Gen-A.I. Commercials
The past holiday season saw a controversial Coca Cola ad that used generative A.I. It was a nudging wink to the gen-A.I. revolution in advertising, as the commercial was a gen-A.I. version of an old commercial. Consumers aplenty were put off by the campaign, if headlines are any indication. The Five Most-Key Takeaways from This […]
A.I. in SEO: Google Incorporates Gen A.I. into Ads Editor
Google continues to incorporate A.I. into its search-related offerings for business owners and advertisers. Google Ads Editor is one such example, which with a recent update now includes an image-generating A.I. tool for advertising. The Five Most Key Takeaways from This Blog Post This image-generating A.I. tool connects to Google’s wider push to make search […]
A.I. in SEO: Google’s “Learn About” Tool for Search
Google continues to expand its offerings in search with the A.I. tool Learn About. This allows for users to conduct research-like searches that cover certain topics. The Five Most Key Takeaways from This Blog Post The idea here is that instead of summoning to the fore a smattering of factoids related to a query, the […]
The Rise of Industry-Specific A.I. Chatbots
Information gathered or updated in real-time is essential to the operations of many businesses across many industries. Custom chatbots fed data specific to an industry are becoming a growing implementation of A.I. The Five Most Key Takeaways from This Blog Post A growing trend here is that industry giants with access to a wide range […]
A.I. in SEO: Google’s Core Updates Point to Gen-A.I. Search
In November 2024, Google’s core update was significant for bringing us all closer to a more A.I.-laden search experience. Some of the update’s features have been consequential for ushering in a smooth transition from traditional search to the new way of doing things. Search Engine Journal reported on some of the notable trends. The Five […]