Visual Search: Looking Beyond Image SEO Marketing in 2020
The future of search is visual, whether it’s on Amazon, Pinterest, or Google. Learn what this shift means for SEO and how to adapt. I want to tell you a story about a young Google algorithm. He was born blind, in a world where a picture is worth a thousand searches. This little algorithm had […]
6 SEO Trends That Will Influence Your Content Marketing
In the world of marketing, there are plenty of trends for leaders to stay on top of. From PR trends that affect their branding on a larger scale to the content marketing and social media tools that affect their day-to-day communication, leaders have a lot on their plates. I hate to be the guy who adds to your list, […]
Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes
Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. However, there is often a tendency for companies to become fixated on what dominant competitors in the marketplace are doing. The assumption is that because they’re getting the most SEO traffic, they must be doing […]
Nailing down ads for the holiday season
E-commerce marketers, are you prepared for the holiday season? Columnist Thomas Stern shares some ideas on where to invest your paid media dollars to maximize holiday sales. Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every brand sufficiently prepares their paid media campaigns for this […]
Top 7 On-Site SEO Recommendations
This article contains some of the most useful, on-site SEO recommendations. Learn more about what you can tweak on your website in order to improve your SEO ranking. Create Long and Unique Content There is a saying that “content is king,” which refers to the importance of quality content for SEO optimization. Unique content that […]
5 ways to balance technical & non-technical SEO
In SEO’s earlier days, technical SEO was largely about coding. For a fun throwback, check out this 2008 SEL article on search-friendly code by Jonathan Hochman, an internet marketer and computer sciences grad from Yale. Technical SEO was all about how to optimize (and often, manipulate) code, metadata and link profiles to achieve better results. And you […]
The best SEO strategy you’ve probably never heard of
Search, Engine and Optimisation are three words that probably don’t spark a whole lot of enthusiasm in many marketers, except maybe those in the IT and web design industries. It has always been challenging for any business, big or small SEO budget, to get found in Google’s organic search, but this has recently changed. Alterations […]
4 Proven Strategies to Get Rank-Boosting Links to Improve Your SEO
Not all links are created equal. Contextual link building requires the most difficult types of links to get, but they have a strong impact on search rankings. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less […]
SEO won’t die, no matter how many techies predict it
Rumors of SEO’s death are greatly exaggerated. Assessing the relevance (or very existence) of search engine optimization is a question that comes up more frequently than you’d think. Want to know why? Google “SEO is dead†and see just how many different techies have wrongly predicted the passing of the world’s greatest conversation killer. What these harbingers […]
Cost-effective digital advertising methods that every brand must adopt
The best advertising strategy is one that helps the advertiser in delivering the message to a maximum number of people at a minimum cost. That is why from startup companies to large corporates; digital advertising is the first choice of smart businesses all over the world. Almost a year back, the IT giant Cisco saved […]