A.I. in Search: How Will Conversational Phone Assistants Change Search?
The rapid development of conversational computing platforms marks a major development in the history of search. Generative A.I., in particular, is a major force for bringing existing services like Apple’s Siri to a new level. Rather than merely fetching S.E.R.P.’s for users, services like Google’s Gemini Live will create fresh, personalized results for users. The […]