Improve Your CTR & Lower Your Cost Per Click
If you really want to improve your Google AdWords’ results, perform these three maintenance tasks and watch your CTR skyrocket. There are three crucial Google AdWords checks you should do reguÂlarly that ensure your pay-per-click (PPC) campaigns remain healthy. 1. Ongoing management: checks. This part of managing accounts is relatively easy to carry out and is essential if the rest […]
Reasons Why Your Business Needs Pay Per Click – CXOtoday.com
Pay-per-click (PPC) is an advertising model where you pay a small amount of money each time someone clicks on your ads. It’s currently attracting the largest percentage of search traffic. If you aren’t running pay-per-click marketing campaigns, you’re obviously leaving lots of money on the table. Here are some of the top reasons why you […]
Has AI changed the SEO industry for better or worse?
Columnist Jayson DeMers explores the impact of Google’s shift toward machine learning and discusses what the future will look like for search professionals. With Google turning to artificial intelligence to power its flagship search engine business, has the SEO industry been left in the dust? The old ways of testing and measuring are becoming antiquated, and industry […]
Local SEO: Driving customer actions for enterprise-level brands
Multilocation businesses face some unique challenges in today’s local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production. Local SEO drives customer actions for businesses of every size, from local mom-and-pop shops to large companies with multiple locations. Local SEO is the new […]