A Guide to Using SEO Effectively for Your Small Business
Improve your ranking with help of these small business SEO techniques and strategies. Drive traffic and enjoy your success! A Guide to Using SEO Effectively for Your Small Business Companies providing SEO services today get really popular because of the increased online competition. Businesses are fighting for each potential customer and get as much traffic […]
SEO: What to Base Content Decisions On | Practical Ecommerce
Content is the first thing that comes to mind with search engine optimization. There is a process, however, to creating and optimizing strong content. The process involves four separate tasks: data analysis, programmatic optimization, content creation, and manual optimization. These tasks are often performed by three teams: SEO, marketing, and IT. This article covers the […]
SEO: 10 Things Every Small Business Should Do
Search engine optimization isn’t always much fun for small businesses. Aside from having to compete with your closest rivals, you’ve got those industry leaders hogging up page one of results. To make matters worse, organic results are getting pushed further down the page, leaving less space for the little guy. These are the challenges small […]
The Four Most Popular Myths About Paid Advertising: Debunked
Is paying for AdWords worth it? Well, yes and no. To someone unfamiliar with pay-per-click (PPC), opening the Google AdWords dashboard might look like a seven-headed monster that no entrepreneur can slay. I saw this time and time again during my time at Google. It’s a big reason why my co-founder and I decided to […]
Everything You Need to Know About Hidden Text & SEO
Hidden text, with the goal of manipulating Google’s algorithm, can get you penalized. However, here are a few valid reasons to hide content. Hidden text is one of the oldest tricks in the SEO handbook. If you’re hoping hidden text will somehow boost your SEO efforts, you’ll quickly discover this outdated tactic is ineffective. Back […]
Visual Search: Looking Beyond Image SEO Marketing in 2020
The future of search is visual, whether it’s on Amazon, Pinterest, or Google. Learn what this shift means for SEO and how to adapt. I want to tell you a story about a young Google algorithm. He was born blind, in a world where a picture is worth a thousand searches. This little algorithm had […]
6 SEO Trends That Will Influence Your Content Marketing
In the world of marketing, there are plenty of trends for leaders to stay on top of. From PR trends that affect their branding on a larger scale to the content marketing and social media tools that affect their day-to-day communication, leaders have a lot on their plates. I hate to be the guy who adds to your list, […]
Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes
Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. However, there is often a tendency for companies to become fixated on what dominant competitors in the marketplace are doing. The assumption is that because they’re getting the most SEO traffic, they must be doing […]