Now you can edit text ads and address disapprovals in Bing Ads apps

Make quick fixes and updates to Bing text ads right in the iOS and Android apps. Bing Ads has added the ability to check ad disapprovals and, in a big development update, the ability to edit text ads and landing page URLs in its iOS and Android apps. Disapproval notices can be found on the […]

Top 6 SEO ranking factors of 2016 | CIO

Google regularly makes major updates to it algorithms, and its SEO ranking factors have changed dramatically during the past years. A group of SEO experts and search pros share insights on how SEO rank has evolved and offer advice on how to keep up. Are links on other websites that point to your site an […]

SEO Promotion Tricks to Get You on Top – business.com

If you are familiar with basics of SEO marketing but would like to do it more effectively, this brief guide will get you up to speed. Search engine marketing is a powerful promotional method that can have a dramatic impact on sales if executed properly. Here are a few expert tips that could help you […]

9 things most people don’t understand about SEO

New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline. SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that Google updates its algorithm frequently, causing ranking […]

Expand all your AdWords ads in 30 seconds flat

Want a head start in making the shift to expanded text ads in AdWords? Columnist Frederick Vallaeys has an AdWords script that pulls information from your SEO titles and meta descriptions. Just about a week ago, all AdWords advertisers got access to expanded text ads. Have you converted your whole account over to take advantage […]

The Effectiveness of Search – Search Engine Journal

How does your SEM strategy affect your bottom line? Let’s take a look at how search plays a role in your marketing goals on Search Engine Journal. SEM is considered one of the most powerful marketing channels. But does SEM really help drive traffic to your site? It’s a question many search marketers have heard […]

How to Increase ROI of PPC Campaigns with Website Pop Ups

Pay per click (PPC) advertising takes both time and money. It’s difficult to execute a successful strategy as well. However, there’s a ton of value in it and if you can get it right, your business can greatly benefit. In this post, we’ll take a look at how you can increase PPC ROI through the […]

Link profile analysis: How to prevent penalties by being proactive

Columnist Brian Harnish tackles how to analyze links from a Google Webmaster Guidelines perspective, and how to make sure that your client’s linking activities don’t cause them to lose everything they have gained.   As most SEOs know, links are still extremely important to ranking highly in the Google search results. In fact, a recent study performed […]

3 Paid Marketing Secrets that Will Double Your Brand’s Reach Overnight – Forbes

If they find your brand, it is because they want to, not because they were lead there by advertising or flashy marketing tactics. As a content marketer, I am a huge fan of letting new customers find your company naturally. It’s basically “permission marketing.” If they find your brand, it is because they want to, […]