P&G Shifts Marketing Dollars to Online, Mobile
Procter & Gamble Co. is now spending more than a third of its U.S. marketing budget on digital media, an aggressive shift as Americans for the first time are expected to spend more time online this year than watching television. P&G chief executive A.G. Lafley said the consumer products giant’s digital spending on things like […]
My Grand Experiment: Turning Off AdWords
As I explained in my last post, I recently found myself with a surprising new problem: all the work we can handle. Because our backlog of orders is as high as I want it to be, I decided to take the opportunity to run an experiment: What would happen if I stopped running Google AdWords? […]
Seven Ways to Make Pay-Per-Click Pay
Among web marketers, it is the big debate: SEM versus SEO. Sound like just a bunch of letters to you? If you owned a web site, you wouldn’t think so. SEO stands for search engine optimization, a process that seeks to boost a site’s traffic by helping it rise within a search engine’s organic, or […]
The Actual Impact of PPC on Sales
Everyone knows that PPC helps to increase sales. After all, PPC almost always drives incremental traffic to a website and some of those visitors are likely to convert. Much was made of Google’s 2011 Search Ads Pause study, which showed that 89 percent of site visits were incremental to organic results. It’s important to […]