Wednesday Wake-Up with SEO
During the first Wednesday of each month, please join us to Wake-Up with SEO!
December 6th: Learn How to Pull Your Adwords Quality Score (And why YOU SHOULD CARE)
What is a Quality Score?
It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your Quality Score depends on multiple factors, including: Your click-through rate (CTR). The relevance of each keyword to its ad group.