SEO Slip-Ups to Avoid at All Costs
If you’ve just begun to implement SEO as a way of massively increasing your credibility and website traffic, you’re bound to run into complications and even experience a few slip-ups. Chances are you’ve researched how to successfully optimize SEO but there’s always more to learn, even for the experts. It’s important to be conscious about […]
3 SEO tasks to start 2018 off with a bang
Wondering where to focus your efforts this year in order to gain an edge over your competitors? Columnist Jeremy Knauff has some ideas. We’re just about three weeks into the new year, and the momentum you establish now can easily set the pace for the rest of your year. I’d like to help you start […]
Why Building a Brand Is the Most Viable SEO Strategy in 2020
Google has always given brands preferential treatment. They get better rankings with fewer links. They get “penalized†for improper conduct, only to resurface a few weeks later. Small brands, on the other hand? Never get the benefit of the doubt. Need to earn twice as many links. And never resurface. Ever. And this is only accelerating. It’s only getting more pronounced. […]
How do explainer videos boost your SEO ranking?Â
How do explainer videos boost your SEO ranking? Explainer videos are becoming a very popular digital marketing tool. They are used on company websites, on the second largest search engine in the world- YouTube, and as a significant part of social media ad campaigns to create a social buzz. Explainer videos often contain captivating visual […]
How to compete with national retailers by utilising the power of PPC: a guide for small retailers – Retail Times
What is PPC? Pay-Per-Click advertising is a form of online advertising in which you pay a certain fee each time someone clicks on one of your ads. In simple terms, if you create ad copy that contains the word “summer shoesâ€, and your target audience is women, PPC can enable your ad to show up […]
Amazon SEO: A guide to improving your rankings on Amazon
Did you know that 55% of online shoppers turn to Amazon to begin product searches? “Amazon has become the reference point for shoppers,†Jason Seeba, head of marketing for BloomReach told Bloomberg Tech. “Shoppers will go to Amazon first to find a product and check prices.†If you are looking for a launching pad for your products that […]
4 Proven Strategies to Get Rank-Boosting Links to Improve Your SEO
Not all links are created equal. Contextual link building requires the most difficult types of links to get, but they have a strong impact on search rankings. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less […]
How to Get Your Top Competitor’s Keyword Structure
Stop spending hours manually researching keywords. Check out this simple and effective automated solution to help you create a winning keyword structure. Every successful online business begins with a strong SEO campaign. Every strong SEO campaign begins with a winning keyword structure. SEO experts know that building a working keyword structure is always a challenge. […]
How to Use Semantic SEO for Higher Rankings
How to Use Semantic SEO for Higher Rankings Every year SEO gets more difficult. More content is fighting for valuable real estate in the organic search results. How can your search listing stand out? By focusing on semantic SEO. What is Semantic SEO? Semantic SEO is the process of building more meaning into the words you use […]
SEO Best Practices For Every Page On Your Site
In terms of getting the best search rankings, you can broadly break your SEO efforts into two areas: site-wide optimisation and optimising individual pages. Today we’re going to focus on the second of these two subjects, looking at how to maximise the search ranking of every page you publish. By following the steps in […]