15 SEO Myths That Just Won’t Die – SEO 101
In digital marketing, and specifically search engine optimization (SEO), there are tidbits of information that in their retelling lose context and become what we call in other circles “Zombie Lies†or in this case “Zombie Myths.†Zombie SEO Myths Zombie SEO myths are myths that, despite being debunked over and over again, never seem to […]
Seven ways to future-proof your SEO strategy for 2018
The web’s changing, and so is the ways people use it. Update your SEO strategy so you’re not behind the times. Search engine optimisation is always changing. To stay ahead of your competitors you need to be able to shift your SEO strategy. You can expect to see mobile devices, artificial intelligence (AI) and voice […]
How Mobile And Voice Will Drive SEO Engagement In 2018
Search-engine optimization is the offensive-line marketing play: unheralded, but full of subtle maneuvering and crucial to success. Here are six SEO pointers for content marketers for the new year, courtesy of Forbes’ experts. 1. Tattoo “MOBILE FIRST†on your body. “Given that over 50 percent of searches are now happening on mobile,†Richards said, “content […]
8 Things You Can Do to Significantly Improve Your SEO
What do you think of when you hear the term SEO? Many people think of keywords and focus a large part of their time trying to perfect the keywords they choose. If you’ve been focusing on keyword optimization and the results you want aren’t there, you should turn to some other things to significantly improve your SEO. […]
How do explainer videos boost your SEO ranking?Â
How do explainer videos boost your SEO ranking? Explainer videos are becoming a very popular digital marketing tool. They are used on company websites, on the second largest search engine in the world- YouTube, and as a significant part of social media ad campaigns to create a social buzz. Explainer videos often contain captivating visual […]
How To Create Local Content For Local SEO
Local SEO can help you get an edge over the national competition by reducing competition to only your own geographic locality. To do this, you’ll need local-specific content on your website. If you run a small business and you’re exhausted from trying to compete with your national, big-business competitors in search engine rankings, there’s no […]
The ever-increasing importance of usability and trust in link building
Sometimes link builders identifying promising sites think only in terms of metrics. Columnist Julie Joyce explains why usability has become one the most important things to consider. Just the other day I was showing a cool site that I’d just found to a (very intelligent and internet-savvy) friend, and he quickly became confused due to […]
Amazon SEO: A guide to improving your rankings on Amazon
Did you know that 55% of online shoppers turn to Amazon to begin product searches? “Amazon has become the reference point for shoppers,†Jason Seeba, head of marketing for BloomReach told Bloomberg Tech. “Shoppers will go to Amazon first to find a product and check prices.†If you are looking for a launching pad for your products that […]
An integrated approach: From SEO to PPC and beyond
For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is no rest! My company was out in force at both The Turing Festival and BrightonSEO this year, both of which represent fantastic forums for knowledge-sharing and networking. Reflecting on what were hugely insightful conferences, I’d like […]
11 Strategies for Optimizing Your Amazon Product Listing in 2020
You just need to keep focused and follow some consistent strategies. Amazon is the biggest online marketplace that can help many retailers sell their products online. However, ranking high on Amazon requires a better understanding of the Amazon product ranking algorithm, A9. To boost your product’s visibility on Amazon here are 11 tactics in 2020 […]