Even YouTube Uses Algorithms
When is an algorithm not a rule? When a human being doesn’t set it up. Sites such as YouTube use ‘machine learning’ to make their algorithms more robust and accurate. The main concept behind machine learning is that an application becomes more intuitive the more use it gets. When the algorithm is rewarded (in a […]
RankBrain: Not Just Science Fiction
Google’s machine-learning algorithm, RankBrain, sounds like something out of a science fiction movie. But, by producing results that would make even Skynet proud, it helps make all of our lives easier. RankBrain is a core component of Google’s algorithm, which is constantly at work, delivering scary-accurate search results. The term ‘machine learning’ in a general […]
Has AI changed the SEO industry for better or worse?
Columnist Jayson DeMers explores the impact of Google’s shift toward machine learning and discusses what the future will look like for search professionals. With Google turning to artificial intelligence to power its flagship search engine business, has the SEO industry been left in the dust? The old ways of testing and measuring are becoming antiquated, and industry […]
How to Target Different Cities Without Hurting Your SEO
Done right, city pages can be an integral part of a local SEO strategy. Done poorly, they can get you penalized, or worse. Here’s the right way to do it. City Pages: Good or Bad for SEO? Google became critical of pages that do not add additional value to a customer a few years ago. […]
SEO is a Long-Term Investment- Marketers Feel Pressure
Even though SEO is a long-term investment, marketers often feel pressured to show progress quickly. Columnist Dan Bagby for Searchengineland provides some ideas for quick wins that can show value while waiting for your longer-term initiatives to start gaining traction. When you start at a new company as the SEO specialist or pick up a new client, […]
Special Edition Batman v Superman Galaxy S7 Edge Coming? | Digital Trends
The Dark Knight and the Man of Steel will finally do battle on March 25, with Samsung possibly cooking up a special-edition Galaxy S7 Edge to commemorate the occasion, reports South Korean outlet Naver. According to the publication, Samsung will launch a Batman v Superman edition of the Galaxy S7 Edge, which will reportedly […]
SEO Doesn’t Have To Be A Shot In The Dark | TechCrunch
 To many startups, search engine optimization (SEO) is a task that sits on their company’s back burner.  Yes, there’s an element of uncertainty with SEO (after all, Google doesn’t publicly reveal the factors they use to rank websites). But according to a new ranking-factor study, SEO doesn’t have to be a shot in the dark. […]
Google Core Algorithm Updated Continue
Hey Relax folks! The Google change this past weekend was just a core update, nothing penguin related. Gary Illyes from Google said on Twitter this morning that the weekend fluctuations were “core algorithm†and “not Penguin.†Many webmasters are waiting for a Google Penguin update, and we are expecting it to happen early this year. […]
Biggest Advertisers Are Sending Their Dollars to Digital
By SYDNEY EMBER, NY Times March 18, 2015 The country’s largest marketers are slashing their advertising budgets as they shift a larger portion of their spending to digital, according to new figures released on Wednesday. The 10 biggest advertisers cut spending by 4.2 percent in 2014, to $15.3 billion from $16 billion a year earlier, […]