To Pop or Not to Pop: Pop-up Ads and Conversion Rates
You’ve probably never heard anyone exclaim how much they love it when their screen is overtaken by pop-up ads. And everyone has their pop-up blocker enabled on their browser. So why do pop-up ads still exist? Because they actually do work. Well-placed and well-timed pop ups can translate into higher click-through rates and conversions. You […]
5 Tips to Make PPC Ads Work for Your Business
According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific audience. Take a look at how to set up new PPC campaigns for good returns. PPC advertising has become one of the most influential online marketing […]
How to compete with national retailers by utilising the power of PPC: a guide for small retailers – Retail Times
What is PPC? Pay-Per-Click advertising is a form of online advertising in which you pay a certain fee each time someone clicks on one of your ads. In simple terms, if you create ad copy that contains the word “summer shoesâ€, and your target audience is women, PPC can enable your ad to show up […]
How to Turn Your Company’s Pinterest Efforts Into a Lead-Generation Machine
By thinking like a search engine marketer, you just might discover a powerful new marketing channel. Pinterest is one of the most underrated social networks for lead generation and customer acquisition. But, in fact, Pinterest is one of the largest social media networks in the world. Used by 175 million people, it’s growing at a rate that’s doubling […]
Find your target audience with YouTube video advertising
Contributor Will Scott outlines six reasons why your business can’t afford to ignore YouTube when it comes to online marketing. Advertising on YouTube is a cost-effective way to reach potential customers for nearly any product or business. YouTube users consume more than a billion hours of video content per day on the site. Within that large volume […]
Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match)in 2020 | Search Engine Watch in 2020
Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don’t know how to use each correctly, you could be wasting your PPC budget.Choosing the right keyword match types can help you target your ads better so you get higher-quality traffic to your […]
An integrated approach: From SEO to PPC and beyond
For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is no rest! My company was out in force at both The Turing Festival and BrightonSEO this year, both of which represent fantastic forums for knowledge-sharing and networking. Reflecting on what were hugely insightful conferences, I’d like […]
How to Show Up on the First Page of Google (Even if You’re a Nobody) | Neil Patel
There’s a joke that asks, “Where should you bury something that you don’t want people to find?†Answer: On the second page of Google. Sure, it’s corny. But there’s still some truth to that statement. 75% of people will never scroll past the first page on a Google search. That means you can’t afford to be […]
Cost-effective digital advertising methods that every brand must adopt
A major advantage of digital advertising is Pay per Click payment mode, which means advertiser does not pay any extra amount to the partner website other than the number of clicks on the advertisement. The best advertising strategy is one that helps the advertiser in delivering the message to a maximum number of people at […]
How To Determine The Right PPC Advertising Budget
One of the top questions I hear from clients and prospects is, “How much should our budget be for pay-per-click advertising?†The answer to identifying the appropriate PPC advertising budget depends on projections, assumptions and math. In this article, I’ll dive into a few of the formulas we use to help companies determine how much to […]