Category: Super Bowl 2016

09- Feb2016
Posted By: Guardian Owl
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Super Bowl Ads drove 7.5 incremental searches for Advertisers

Google stated that 82% of TV ad-driven searches during the Super Bowl occurred on mobile devices. This year, the ads drove 7.5 million incremental searches during the game which was a 40 percent higher lift than last year.

The winning Super Bowl Ad of 2016? Audi, “Commander” won the top spot. ¬†Four of the top five ads driving lift in brand search were from automotive manufacturers: Audi, Acura, Honda and Kia.