Google tests showing an overall Health Score for AdWords accounts

The new features includes an overall score for search campaigns and a top-line checklist of opportunities.

Google is testing a new overview in the Opportunities tab in AdWords that gives advertisers an “Account Health Score for Search.”

The feature was spotted and first reported by the team at Receptional, a UK-based digital marketing agency. As Receptional points out, the idea is similar to that of WordStream’s AdWords Grader, showing an overall score and a more detailed assessment.

Image courtesy of Receptional

Clicking on the View Campaigns button brings up campaign overview with Health Scores listed for each and links to recommendations.

Image courtesy of Receptional

After clicking on a specific campaign, Google shows estimated lifts from taking further action at the campaign level. In the example below, that includes fixing a limited budget and opting into search partners, as well as items that have been completed like adding callout extensions, using conversion tracking and using a mobile-friendly site.

Image courtesy of Receptional

Asked about the test, a Google spokesperson told Search Engine Land, “We’re pleased with how we’ve been able to help advertisers through the Opportunity Tab and are always testing out new features.”