Organic searches are the search results that are shown when there is a query about a topic that doesn’t require a location. Examples of this are recipes, informational questions, and those adorable puppy memes we all know we search for.
Organic SEO is done to ensure your website contains relevant keywords and search terms. This will increase your chances of showing up on the first page of Google’s search results which is so important because you may not know but, the 1st page of Google garners 92% of all traffic from average searches.
Local searches are the results that are shown when there is a query that has a geographical component. Examples of these are “bike shops in Louisville, Kentucky” or “best sushi in Laguna Beach, California”.
Local SEO is completed to draw more local business to your store or website. The most important information and also the bare minimum for Local SEO is to make sure your name, address, and phone numbers are consistent across all directories. If a prospective buyer is trying to locate your store or call in but your information is incorrect or nonexistent, then you have most likely lost their business. 50% of searchers visit businesses within 24 hours of a local search, so you want to be high on their search results with all the correct information to back it up.
Reviews online are one of the first things visitors look at when searching a company online. Customer are more likely to trust your business if fellow consumers give their honest and positive opinion of who you are, what you do, and how well you do it. 91% of consumers read reviews before they are ready to make a purchase.
The most important directory to have your reviews posted on is Google. This is because 93% of online interactions begin with a search engine… and 68% of which use Google to do so! And for your Google stars to start showing up you need to have about 2-3 reviews on Google. Other important directories are Facebook, Bing, and Yelp!
Gaining consumers’ trust is what all businesses should be striving towards. This is how you gain loyal consumers who help your business spread by word of mouth and online reviews. 2-3 reviews gains the trust of 28% consumers, while earning 4-6 reviews makes that percentage jump to 36%. The minimum number of reviews you want your business to have is 2-3. As you grow, the number of reviews you have should grow as well!
The average small business spends 4-14% of their gross revenue on marketing. This percentage includes both traditional marketing and digital marketing. Each of these marketing techniques are essential for the success of any business, especially since technology is integrating in most of our everyday activities. Digital marketing is growing at a steady pace, and to stay competitive, businesses are making the effort to keep up with the digital trends and spend more on digital marketing. In fact, according to Small Business Trends, 70% of small businesses plan to increase their spend on digital marketing this year!
Guardian Owl Digital believes that businesses should be spending at least $750 dollars a month on their digital marketing. This cost includes directory & citation management, keyword & content software alignment and management, website auditing, link building software and management, local aggregator software of search engine data and management, as well as 6-10 hours of monthly work. There are services that cost less than $750 but we believe that you wouldn’t receive the best care, transparency, or the true benefits from a digital marketing investment for less.
The more links you have connecting to your website the better, but quantity doesn’t have much effect if there is no quality in the websites that are linking to you. If the websites that link to you don’t have much traffic at all then their link is not likely to generate a great deal of traffic on your website either.
There are a few questions you need to ask yourself when this happens:
- Did you upload your sitemaps to your Google Analytics account?
- Did you confirm that it was verified?
- How long has it been since you uploaded? You should allow at least 48 hours for information to starting showing up
If you can confidently confirm the three questions above, then something must be programmed incorrectly. This is when it would be a good time to ask a developer to go through your source code and triple check everything.
It’s best to link when it comes naturally in your blog. If you’re talking about a topic and you feel someone would want to have more information on the subject, then go ahead and add a link! It is also good to keep track of the websites you have linked to and want to link to in the future. Some good tools to help you do this are Google Docs, Basecamp, and Trello.
- H1 and H2 Tags
- Image Alt Attributes and titles
- the body content of the page copy
- page URLs
- site speed
- off site citations
- and more!
I want to add content to my site but I just don’t have time to make blog posts multiple times a week. What else can I do?
Good News. The old way of publishing website content has gone out the window. Google no longer looks just at who is making the most updates to their site and who is publishing the most 300 word posts on their blog. Instead they are looking for highly valuable, share worthy content. So don’t worry about having to commit to posting on your blog 3 times a week. Instead your time would be better spent adding more words to your service pages, about page, client resource pages, etc. Research shows that the longer the content the more highly Google rates it so we recommend trying to have at least 500 words on most pages, but 1000 is even better. If you already have a good amount of SEO optimized content on your pages and want to do more, the next step would be to write detailed shareable articles to get more traffic to your site, and promote those on your social media and other places.
There is more to SEO than just having the technical knowledge. SEO is part art and part science.
You don’t need to rank for a particular keyword in order to have an effective SEO strategy. There are in fact many long tail, user focused keywords that may drive more qualified traffic to your site than the popular and broad keyword that you may assume is best.
SEO takes effort and commitment. There is no quick fix.
Off-site directory listings are websites that display your business information such as Facebook, Google, Yellow Pages, Yelp and many more. Google looks at these listings as a portion of your creditability as a business. The more consistent and accurate all listings are the more creditability Google gives a business, helping them to show up higher on a relevant search.
Due to the vast number of off-site listings and their time frame for making internal updates, directory updates can take anywhere from 3 to 6 weeks for updates to populate. We continue to monitor all listing to ensure all changes occur in a timely manner.