The SEO Show: Digital Marketing Made Simple
Guardian Owl Digital Boutique's Elina Pereira and Riley Hook engage in an informational and entertaining podcast about the in's and out's of SEO, SEM, and all things digital marketing. Tune in every week to hear what's going on in the digital marketing world!
In Episode #1 Elina and Riley discuss on-page and off-page SEO , what it is and why they feel it is so important. They also briefly go over keywords and what they are.
Time Stamped Show Notes: 00:20 — Intro: Who we are 01:05 — Todays topic: What is SEO? 01:22 — Google runs the world 01:39 — Google looks for on-page SEO and off-page SEO 01:44 — Start discussion of what on-page SEO is 01:48 — Content is so important 02:03 — it also looks at HTML (title tags & meta descriptions) 02:22 — the architecture of your website needs to be optimized for google and also users (mobile friendliness & page speed) 02:47 — start discussion about off-page SEO 02:55 — Google loves trust 03:02 — Authority of website and bounce rate 03:17 — A good brand identity is so important 03:25 — Google also looks at location & social media presence 03:45 — Google basically has artificial intelligence 04:10 — Google can see your searchers previous history 04:25 — Quality and quantity of shares on social media matters 04:55 — What are keywords? 04:57 — They are the foundation of SEO, they are so important to get more traffic to your website 05:20 — Keywords are the search terms that users like to put into google 05:38 — You want keywords throughout your website 05:43 — You want your keywords to be unique 05:55 — The higher you are on google, the more likely you will be to get clicked on 05:58 — The top 5 results on Google get 75% of the clicks 06:20 — Thank you for listening to this week’s episode!
In Episode #2 Elina and Riley talk about re-marketing, email segmentation, behaviors, conversion rates, and much more.
Time Stamped Show Notes: 00:05 — Intro 00:21 — Topic of today: re-marketing and what is it 00:50 — can be annoying but it is affective 00:55 — Riley’s personal experience: Reebok shoes 01:40 — companies use email segmentations 02:01 — companies put users into categories 02:15: they follow you around with ads that you are already interested in 02:20 — they know how you increase conversion rates 02:30 — conversion rates and what they mean to the digital marketing world 02:35 — the way people interact with your website or ad 03:00 — when users interact with your website it initiates re-marketing 03:16 — introduce cold, warm, and hot traffic 03:19 –explains what cold traffic is 03:30 — explains what warm traffic is 03:40 — explains what hot traffic is 03:50 — it is a marketing funnel 04:20 — companies use the heat traffic cycle 04:30 — explains what lookalike traffic is 04:42 — Facebook and Google use lookalike audiences to market to new people 05:10 they know when to switch their efforts to your lookalike 05:35 — you can now upload email lists to Facebook to directly market to those emails if you already advertise with Facebook 05:50 — if you implement these strategies to your marketing campaign it’s going to be extremely effective 06:01 — Close and thank you for listening to this week’s episode!
In episode 3 Elina and Riley discuss the marketing funnel and great tools that companies can use to get the most out of email segmentations and content marketing!
Time-Stamped Notes: 00:15 — Intro and main toping Marketing Funnels 00:30 — Marketing Funnels are what companies have visitors of their company go through to get them to do their call-to-action 00:43 — Kissmetrics describes a marketing funnel really well 00:53 — Marketing funnels start out very broad 01:09 — the more you know about the people visiting your website, the more likely you will be able to get conversions out of them 01:25 — Example of why marketing funnels are so useful and important 02:40 — you want to educate the people you are trying to get to trust you and it takes time and energy to get to that point of trust 02:53 — you need to build a relationship 03:10 — segmentation is so important 03:20 — draw on the visitor interest and use multiple marketing funnels 03:50 — there are three stages to the marketing funnel: to-fu, mo-fu, and bo-fu 04:00 — to-fu is the top of the funnel, this is where things are broad 04:13 — mo-fu is midway where you have your target interested and is participating in what you are sending them 04:25 — bo-fu is where you close them on your call-to-action 04:45 — great ways to start collecting emails are softwares like Drips, Infusion Soft, and Leadpages 05:04 — they collect emails and send out automation emails 05:13 — used to segment and track different categories 05:30 — example of how these softwares work 06:45 — if you have content thats starting to produce for you, keep adding to it and make it stronger. But if your content isn’t producing like you want then change angles and try to engage visitors in a different way and see if that helps conversion rates 07:15 — Thank you and come listen again!
In this weeks episode Elina and Riley discuss SEO tips to get quality traffic going to your website.
Time Stamped Notes: 00:25 Intro and topic of today: SEO Tips to gain quality traffic 01:05 — link to the best content on your website on social media, on other pages, and anywhere you can 01:57 — have quality H1 tags or Title tags 02:45 — have good meta descriptions! Thats the first thing people read when they search 03:40 — Second-page scraping. Go through google search console, find your highest ranking pages and figure out ways to improve those pages to get them to the top 5 results 05:15 — you want lots of content on all your pages. About 1,000 words on each page is ideal. You want it to be quality. Have long tailed keywords. 05:50 — explain long-tailed keywords 06:30 — have videos and write descriptions of them so google can crawl what you are talking about. Rev.com can do this for you. 07:52 — optimize your images, a lot of people don’t do it so you are able to rank very high, very fast 09:00 — Close and thank you for listening!
In Episode 5 Riley and Elina run through some easy ways to earn users trust on your website!
Time Stamped Notes: 00:45 — Intro to our topic: 6 ways to improve user trust on your website 01:05 — you want testimonials on your website, from clients and people visiting your store or using your service. Take reviews off of Facebook, Google, and Yelp and add them to your website 02:15 — Videos! Add video testimonials so squish any thoughts of fake reviews generated from within your company. Seeing is believing. Can use apps like YouTube Director to capture these moments. 03:35 — Use badges! Both on your emails and also your website. Show off what you have earned. Badge examples are Kelly Blue Book, Better Business Bureau, Google Partner, Google Certifications, etc. 04:35 — Try to get some extended reviews that people post on their blogs or Facebook pages. This could require you offering your services for free or at a discounted price. These reviews have to be extremely honest and be totally genuine. 05:35 — website design! Your website needs to look up to date, be easy to use, and feel like its a legitimate website! Consider your website being like your store front, you want it to be welcoming. Some websites to get inspiration Land-Book and Product Hunt 08:05 — Transparency! Be honest and own up to your mistakes! Also show off when you have great achievements! 09:45 — Close and thank you for listening!
In Episode #7 Riley and Elina discuss different strategies to improve content on websites.
Time-Stamped Notes: 00:15 — Intro and topic: Ways to Make Your Content Better 01:00 — go back to content you already have and improve upon it 01:30 — segment the content you have to make it easy for people to navigate to the specific topic they are looking for 02:15 — use Google Search Console to find underperforming posts and improve upon them (the headline, the title tag, and anything to try to get people to click and read that information) 03:00 — Competitor analysis. Look and see who your top competitors are and what they are writing about. Read the comments and improve upon their content. 04:00 — Brian Dean pioneered bucket brigades. Make your paragraphs very short to have it easy for users to read. 05:10 — Not the best writer? No problem, websites and apps like Grammarly, Synchroedit, and the Hemmingway app are here to help you out! 06:16 — Use custom images! Design Pickle is a great tool! 07:00 — Close and thank you for listening!
In Episode 7 Riley and Elina go over SEO strategies that people don’t often think about!
Time-Stamped Notes: 00:15 — Intro and Topic: Lesser Known SEO Strategies 00:45 — To get more links to your website from other sources by creating great infographics and sending them to. Use tools like Scrapebox to find companies to send your infographic to 02:20 — Use Tube Buddy for inspiration with your YouTube video. It give you suggestions for tags, titles, and other info. 02:50 — Do some Link-blending! Don’t only link to your own information, like to outside sources so you don’t look selfish and you give your readers some variety. 04:00 — Create video infographics using the tool Animaker! 05:05 — If possible, write some original content using a study that no one else has talked about you that you have conducted yourself! 06:30 — Have the ability to change the language on your website! 07:30 — Close and Thank you for listening!