What is SEM?

Search engine marketing (SEM) is a form of online marketing that involves the promotion and management of websites by increasing the site’s visibility in search engine results. This is primarily achieved through paid advertising. SEM may be incorporated with search engine optimization, which adjusts the website content and the site architecture to achieve a higher ranking Read more…

2018 SEO Trends to Watch

If you aren’t utilizing SEO strategies in your website content, in your blogs, and on your social media pages, then you’re missing out on ranking your business high in internet searches. SEO is one of the most popular and effective ways to ensure your target audience will find your business Read more…