by Guardian Owl | Nov 8, 2017 | Digital Insights in 2020
How has Google’s local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses. Deciphering the Google algorithm can sometimes feel like an exercise in futility. The search engine...
by Guardian Owl | Nov 8, 2017 | Digital Insights in 2020
Getting the most out of an SEO campaign is all about measuring the results — everything comes down to data. Examining KPIs sheds light on what’s working and what’s not. That’s all well and good for most metrics like keyword rankings, organic search traffic,...
by Guardian Owl | Nov 8, 2017 | Digital Insights in 2020
Complex products and long buying cycles make search engine optimization for B2B sites different than for B2C. The difference, however, is not in the specific techniques, but in the way SEO and other marketing tactics are integrated to help a B2B ecommerce company...
by Guardian Owl | Nov 7, 2017 | Digital Insights in 2020
This cloud-based, multichannel commerce platform powers over 400,000 online stores. Find out some interesting facts and stats about Shopify’s success story. Shopify has most certainly become a leader in eCommerce since it was launched back in 2004. This...
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