Guardian Owl Digital Marketing Performance Indicators

So much weight is put into website analytics and their ability to measure ROI from digital marketing efforts. Unfortunately, only about 5% of all the information out there has a true impact on your bottom line. These are the indicators that Guardian Owl Digital Marketing utilizes to show you the QUALITY of the visitors to your website. Continue Reading

ROI Expectations for Guardian Owl Digital

Digital advertising provides trackable, quantifiable results for advertisers and allows you to target real buyers. The reporting can provide valuable insight into buyer trends, daily traffic patterns, and how to optimize your campaigns accordingly.Continue Reading

Digital Campaign Managers

Our Digital Campaign Managers spend hours every day on each client’s digital marketing campaign to ensure they are achieving key performance standard goals and maximizing their ROI. Each campaign is customized to our client’s individual needs employing a host of services to ensure success:

Search

SEM

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.[1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.[2]  Guardian Owl Digital will  increase your share of voice online! by configuring a SEM campaign for search engines that will allow a higher and sustainable ad position.

 

SEO Search engine optimization with Guardian owl Digital

SEO & Local Search

Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.

Guardian Owl Digital will perform an SEO audit and ongoing keyword optimization to update your site content as needed and ensure SEM and SEO are working together to help you dominate your competition. Localized Search improves your relevancy in your local market which helps customers find you easier and faster!

Website SEO Analysis

Website Analysis

Guardian Owl Digital compiles together an on-site technical SEO website analysis and while auditing your website we determine what is holding back your organic performance of your website.

Guardian Owl Digital will review the content and layout of your site and compare it to your industry search engine traffic to ensure the website will provide the best results possible from SEM and SEO campaigns.

Product Display Advertising

Product Display Advertising

Guardian Owl Digital creates dynamic, attention-grabbing display ads to showcase your products on search engines.

  • More traffic: Many businesses experience significantly higher clickthrough rates (CTR)
     with Product Listing Ads compared to text ads shown in the same location for shopping-related searches. In some cases, advertisers have experienced double or triple standard clickthrough rates.
  • Better qualified leads: As a merchant, you can increase the quality of your leads by featuring product information directly in your ads to help shoppers make informed purchase decisions. This makes shoppers more likely to complete a purchase on your site. For example, when Sally does a Google search for “fish bowl,” she might see Product Listing Ads from merchants selling fish bowls. She can tell which fish bowl fits her taste just by looking at the picture. She can also quickly see whether the fish bowl fits her budget by looking at the price. This means that by the time Sally clicks on the ad, she has a good sense of the product and its cost, which puts her further down the purchasing funnel compared to the average web user.

Mobile And Tablet search engine optimization

Mobile Advertising

More and more digital shoppers are turning to their mobile and tablet devices as the primary tool with which they research products and services.  We will ensure your company is consistently and aggressively placed in positions of distinction on these platforms.

  • Google Mobile Ads help you to reach audiences on-the-go. Mobile ads appear on mobile devices in Google search results, on content websites, in apps and video. Use them to put your business in front of people as they use their smartphones and tablets throughout the day.
  • Google Mobile Ads can help you achieve your performance marketing objectives to win new customers, grow leads and earn conversions.
  • Google Mobile Ads can also help you fulfill your branding goals. Make an impact with engaging, interactive, rich-media display ads on the mobile web and in apps.

Display Remarketing

Display Remarketing

We will increase brand awareness using Display and Display Remarketing to prospective customers who have visited your website through a digital display ad.When showing ads on the Display Network, you can reach a wide range of customers with broad interests, choose which sites or pages to appear on, and engage users with appealing ad formats.

  • Reach new customers: Capture someone’s attention at different points in the buying cycle. For example, if you run an art supply store, you can catch a mom’s eye when she’s reading reviews about the best brands of washable paints, but before she puts her toddler in the car seat and heads out to buy.
  • Select where your ads appear: Within the Display Network, you can choose more specifically where you want your ads to appear — you can select types of pages or specific websites for your ads, as well as audiences to show your ads to.
  • Engage users with appealing ad formats: Text, image, video, or rich media formats can appear on the Display Network

Geo Targeting with your Guardian Owl Campaigns

Geo Targeting

Guardian Owl will target specific geographic areas of interest where you generate the most sales activity or are trying to increase top of mind awareness.

  • AdWords location targeting allows your ads to appear in the geographic locations that you choose: countries, areas within a country, a radius around a location, or location groups.
  • Location targeting helps you focus your advertising on the areas where you’ll find the right customers, and restrict it in areas where you don’t — which could help increase your return on investment (ROI) as a result

Conversion Tracking and Google tag management for Google search engine.

Conversion Tracking & Google Tag Management

Tags are tiny bits of website code that let you measure traffic and visitor behavior, understand the impact of online advertising and social channels, use remarketing and audience targeting, test and improve your site, and more.

Guardian Owl Digital takes conversion tracking and Google Tag Management seriously and it helps us determine the real impact of your online advertising.

Performance Reporting with Guardian Owl Digital Marketing

Performance Reports

Reviewing performance reports is essential in consulting with our clients on their virtual business.

We give our clients peace of mind by always linking their Google Adwords & Google Analytics so they can see their real-time performance all month long.

Guardian Owl Digital believes in client partnership and we coordinate monthly meetings to review your metrics and review your return on investment for your business.

Why SEM Is Important To Your Business

For too long, businesses of all sizes and industries have invested in the murky realm of digital advertising with little to no expectations on their return.  From dynamic display advertising to Google AdWords, digital marketing has become the new necessary evil in advertising for many business owners and marketing managers.  It can be difficult to see ROI when you’re only paying attention to analytics such as total clicks, new versus return visitors and bounce rates.  It’s time to come out of the darkness of uncertainty and into the light of uncomplicated, measurable results in your digital marketing efforts.

Our vision is to provide protection for our clients’ budgets and transparency to their ROI.  We are focused on search engine marketing (SEM).  This is the heart of our business.  We provide world-class service and results to businesses that want to consistently dominate their competition in search while paying the lowest cost per click possible.  We’ve assembled top-of-the-line digital specialists certified in Google, Bing and Yahoo with data analysts and marketing professionals to provide high performing SEM results that exceed expectations.

Guardian Owl Digital Marketing – Google Certified Partners

502.558.1717

Guardian Owl Digital Marketing - Google Certified Partners Badge

 

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